Creative Strategist Senior copywriter & Consultant.
CREATIVE STRATEGIST
With roots in Direct Response Copywriting
Land more clients & skyrocket your sales with strategies, funnels and copy that actually work.
Marketing & CRO specialist copywriter with +10 years of experience, here to help you on your next launch, Creative strategy, scaling and 10X your AOV + LTV!
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About Me
Hi, I'm Mercedes, a seasoned marketing strategist and copywriter specialized in the wellness, fitness, nutrition, and personal development sectors. Mentored by industry giants like Alex Cattoni, Peter Kell, Marie Forleo, Dakota Robertson, and AWAI, I bring +8 years of expertise in creating high-converting content.
My skills span copywriting, email marketing, CRO, and sales funnel strategy, where I merge my creative insights with my analytical mind to craft strategies that boosts your brand presence and drive significant revenue. Whether you're a small business or a large company, my approach is tailored to highlight your unique brand voice and meet your specific needs.
Helping impactful brands that drive positive change in society 10X their revenue with data-driven marketing strategies and compelling copy that truly resonates with their audiences.
A MULTIPASSIONATE BRAIN, MANY INTERESTS...
My Go-to Industries:
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Fitness, Health, Nutrition & Hormonal Health
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Personal Development & Coaching
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Psychology and Therapy
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Clean Skincare and Beauty Products
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E-commerce for Wellness Products and Supplements
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Business Coaching and Online Education
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Astrology and Spiritual Services
Services
I offer a range of services, from fractional CMO roles to expert copywriting, covering everything from marketing strategies and funnel creation to email marketing and scriptwriting. Specializing in sales pages, VSLs, ads, and SEO optimization, I'm here to boost your conversions and maximize your digital presence.
FRACTIONAL CMO & CRO EXPERT
Overseeing cross-functional teams with data-focused growth marketing strategy, guiding sales funnels, email campaigns, and CRO optimization for enhanced results.
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COPYWRITER & GHOSTWRITER
Sales pages, landing pages, website content, VSLs, scripts, email campaigns, flows, newsletters, UX writing, and SEO-optimized copy.
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MARKETING STRATEGIST & FUNNEL SPECIALIST
Funnel expert and creative strategist, dedicated to comprehensive competitor research, lead gen, and nurturing funnels to drive growth across B2B, B2C, and DTC sectors.
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CONSULTING & COPY CRITIQUE / FEEDBACK
Strategy calls and consulting, funnel optimization and ideation. Copy feedback, and editing so you can walk away with actionable strategies and polished copy that converts.
The Proof Is In The Numbers
+1,000
COMPLETED PROJECTS
Andrew Deasy, Founder Granite Conditioning
"Mercedes is the BEST! She has been incredibly patient with me and diligent in delivering top-quality work. There are plenty of copywriters who've learned a formulaic "tell a story, create a hook, make a strong CTA" - She delivers MUCH more. She actually REALLY writes words that thoughtfully & influentially speak to human beings."
Kylie Ivanir, Founder Within Nutrition
"Mercedes did such a good job with my copy! She took the time to understand the audience and what they need. You can tell she has experience in this field! Grateful for her work and recommend her 100% for any of your projects!"
Soraya Koivisto, Founder VND & CEO Viajera
"She is just the best! Amazing experience and the best copywriting I ever met, she surpassed my expectations. Thank you very much Mercedes for your amazing work, she is the best and I will continue hiring her without any doubt! A GEM"
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